Pickup report & speed of bookings

Explanation — What is the definition of pickup in a hotel?

These are also the bookings that come in one day. The booking period does not matter.

In the international hotel industry, the pickup is a number of hotel rooms that are reserved for a specific purpose. This is the number of guests who are visiting, for example, as part of a conference.

‍

What is a hotel pickup report?

For a pickup report, the booking patterns of your customers and guests are recorded. In doing so, you can find out when the guests book and for what period of time. This is available in various versions. Unfortunately, reports are still very often collected manually using Excel lists. Which, of course, increases the risk of errors.
Here is a normal Excel list, as used in many hotels.

Why is the pickup important?

The pickup is an important key figure because it allows you to see what your guests' booking behavior is like. You can see very early on when your hotel is busy and the turnover is in the books. If you recognize this early on, you can react accordingly. For example, to advertise more at low occupancy rates and generate more bookings. Or you have already received many bookings and recognize a popular booking period. You can then raise the price for that period to make more sales.

‍

What does booking speed have to do with the pickup report?

Based on the booking speed, it is relatively easy to determine demand for a specific period of time. You know that often when events or trade fairs take place. As soon as events are announced in a region, this can have an effect on the booking speed. Therefore, use the happyhotel calendar. Here you can see at an early stage which events are taking place in your region. Holiday periods in the federal state are standardized in the calendar. In addition, you can manually enter individual events, trade fairs, concerts or events. This is how you take the data into account when calculating the price.

‍

How can you use the Pickup Report with happyhotel?

To be able to create your own individual report for your hotel, you only need to follow a few steps. Within seconds, you can connect your PMS to happyhotel. That's when all your data ends up in our tool. In particular, you can also take a close look at your data from the past, as it is also imported.

‍

You can sign up here for free and immediately get your PMS System connect with happyhotel. We have listed all our interfaces under the integration page, if your PMS is not included, just get in touch with us. We try to build the interfaces so that you can load your data from the PMS system into happyhotel yourself in just a few minutes. The pickup report is automatically displayed under -> Analysis -> Pickup Report.

‍

‍

‍

Conclusion

As you can see, the pickup report is an important tool with which you can overview your entire figures. You can read from this whether your hotel has a high or low occupancy rate. And that long in advance — because the figures are future-based. This allows you to intervene in your prices in good time to generate more revenue from bookings.

It is therefore advisable to take a closer look at the pickup report every day. Thanks to appropriate tools, such as happyhotel, you therefore have the opportunity to analyze the figures from the PMS accordingly.

‍